About Liv G. and Proequinegrooms.com
Liv’s Background
Professional Groom. Biomedical Science Grad. Horse Care Advocate. General Nerd and Book Fiend.
I’ve been riding horses since I was six years old. Today, after decades of hands-on experience and thousands of hours working with Olympic-level horses, I’ve turned that knowledge into a free, science-backed resource for horse lovers around the world.
In 2006, I started working as a professional groom, including several years grooming for Guenter Seidel, a three-time Olympic bronze medalist. I’ve also freelanced for top-level dressage riders and other international competitors, collaborating closely with elite vets, farriers, nutritionists, saddle fitters, chiropractors, and dentists. These experiences shaped my deep understanding of equine health and horse management from the ground up.
The school stuff
My academic background includes a Bachelor of Science in Biomedical Science from Texas A&M University, which I’ve used to bridge the gap between traditional grooming and equine science. I believe grooming is health care — not just show prep. That’s why I teach horse owners how to recognize the earliest signs of issues like laminitis, colic, and hoof problems, all through daily grooming routines.
What I’ve been up to
Over the years, I’ve spoken at clinics, expos, and events about horse clipping, grooming techniques, hoof and leg care, and show preparation. I also share practical barn hacks and guides to help everyone — whether you own a horse or not — become more confident and competent in the barn.
You’ll find over 1,000 free, easy-to-understand articles on my site, Professional Equine Grooms, LLC, along with videos on YouTube, TikTok, Pinterest, Instagram, and Facebook.
Many of the articles are supported by citations and science-based evidence, because good horse care shouldn’t be locked behind a paywall, and outdated forum advice doesn’t cut it anymore.
Whether you’re a first-time horse lover or a long-time owner, you’re welcome here. My mission is to make sure you have hands-on, actionable advice to improve your grooming skills, strengthen your relationship with your horse, and prevent common equine health issues through better daily care.
Because grooming is more than just pretty — it’s essential.
FAQ’s
How does Pro Equine Grooms “work”?
Well, it works in one of two ways. You guys give me ideas for topics to write about, or I think them up myself. Fair warning – the topics that I come up with are usually boring, dry, and unimaginative. When you give me questions or situations or problems, I get really inspired to research for you and write creative and funny stuff.
I also have a few great companies that I work with – check out their banners to the right of your screen. I’m picky about what companies are represented here, as I need to truly believe in their products! We are all fortunate that they are supportive of Grooms and horse owners everywhere. (Our mission is their mission!) Every product is tested on my own personal horse before I will even begin to consider sharing that info with you.
Are you a volunteer or do you actually make a living from Proequinegrooms.com?
Let’s put it this way – I could make more $$$ if I was grooming. I truly believe that quality information should be easy to read and FREE. Horses are expensive, confusing, and stressful enough.
The companies that I partner with help me keep this site up and running. It does take a LOT of time, well over 40 hours a week, to get things done. And yes, it’s my full time job. I also have a side hustle teaching yoga because why work 6 days a week when you can work 7. Or something like that.
How can I get a question answered?
Of course you can email me, liv @ proequinegrooms.com with your question. That’s the best way to reach me. I check email daily, but I often forget about the inboxes of social media (oops). You can also find me on (what seems like) hundreds of social media sites. Liv @ proequinegrooms.com
Most often, your question will already have an answer in the form of a very entertaining (I hope) article that is already on the website. EVERY SINGLE PAGE OF proequinegrooms.com includes a handy dandy search feature you can use to find loads of info on what you are seeking.
Has PEG ever been stumped by a question?
No. Just kidding!! I’m stumped all the time. I have roughly 1100 articles on the website, new ones added weekly-ish. All articles are thoroughly researched, and for those articles that are related to Veterinary care, Farrier work, or other Professional job, I ask Professionals in that field to review the information. Even after riding for decades, grooming for the cream of the crop, and owning my own horses, I still need to dig deep for most articles. I also routinely find myself reading my own articles to brush up on topics, or when I’m stumped at the barn.
How many people work at Proequinegrooms.com?
ONE. One person, me, does all of it. PHEW. I do have a “helper” and I use that term very loosely – the Cat of the House, Orange Man. He is friendly, but likes to interfere with keyboards and demand extraneous things like food and water when I’m at my busiest. What the heck?
Some of my daily duties are: scheduling and responding to all of the social media, taking photos, making videos, writing articles, updating the website, staying on top of software updates, hustling for clinics, and traveling to represent some of my partner companies at trade shows. Add in answering all of your emails, updating existing articles and photos, doing a bit of freelance grooming and horse stuff, planning and organizing the podcast, so many things….
Thank you for your support!