Writing Portfolio

Hello! I’m ready to leverage my skills to help you and your brand.

email:  liv (at) proequinegrooms.com

 

My style is fluid and agreeable to the frivolity or seriousness of the topic.  

 

  • Relatable to readers.

 

  • Experience based, and science based when appropriate. 

 

  • I always utilize current SEO techniques.

 

 

 

 

Horses are my areas of expertise! 

 

  • Former Professional Groom to Olympians.

 

  • Grand Prix rider.

 

  • Horse owner from green horses to retirement. 

 

  • Extensive network of experts to add credibility and facts. 

 

  • Clinician and Public Speaker.

 

  • Podcast host.

 

My passion is communicating about horses, and how we can better take care of them.  Videos, podcasts, and the written word deliver these messages to a wide audience. 

Contact me, liv at proequinegrooms.com and I will get working.

 

See examples of my horse industry publications
See examples of proequinegrooms.com articles in varying styles

Horse Industry Publications

 

 

 

 

 

Equine Wellness Magazine
“Don’t rely on the front of the label alone to tell you about the product – marketing words are not always indicative of the ingredients. When you are scanning the ingredients, don’t completely rule out a product if you can’t pronounce some of them. Do a quick internet search on the ingredient – you may be surprised to learn about its natural sources.”

 

 

 

 

Chronicle of the Horse
“Avoid things that can get stuck in doorways, on your horse’s legs, or that could interfere with his movement. It may seem like a good idea at the time, but dressing your horse in a refrigerator box painted like a taxi may end up like a five-car pileup on the highway. Long fringe, things that flap, and other loose costume parts are waiting to get tangled.”

 

 

 

 

Chronicle of the Horse
“You will never smell good, you will never be clean, and you will sometimes wake up unable to move because you stacked a semi-truck’s worth of hay the day before. Clean fingernails will make you feel like you have been at the salon for a manicure, when in reality you used the brush end of a hoof pick and a garden hose to wash your hands. You will no longer care about good and bad hair days, they are ALL bad hair days, so a hat is your new BFF. “

 

 

 

 

Dressage Today Magazine
“Gude says that when you are away from home, don’t unpack at a new barn and just turnout. ‘Horses first need to acclimate to their surroundings and climate. Hand-walk and hand-graze in the same area that the turnout will happen. Be wary of new types of grass in new barns, which may or may not cause some stomach and GI system upset.’ ”

 

 

 

Wahl Clipper
“There’s no hard and fast rule about the best clip for your horse, and you certainly don’t have to follow any photo that you see on the internet of a specific pattern. You can easily make your own design, tailored to your horse’s needs.”

 

 

 

Wahl Clipper
“Here’s a quick touch up routine that can spiff up your wooly mammoth. Lickety split. This is a simple way for you to tidy up your horse’s winter coat. Great for people who attend clinics, have lessons, show in the winter, are annoyed by the “yak” look.”

 

 

 

 

Horse Illustrated Magazine
“Some disciplines allow colored hoof polish, while others only allow clear, so know the rules for the discipline you’re competing in and make sure color is appropriate,” says Gude. “In dressage, we use clear hoof polish or paste. I apply it before warm up and in between warmup and going into the ring.”

 

 

 

 

Practical Horseman Magazine
“As you’re memorizing your horse’s body, routine and vital signs, don’t panic if something is different. Step back and look at potential contributing factors. “

 

 

 

 

Practical Horseman Magazine
“Most horses are very cooperative about having their temperatures taken once you’ve done it a few times. Some even learn to move their tails out of the way for you when you initiate the process. If you’ve never done it before and don’t know how your horse will react, ask your veterinarian or another experienced horse person to help you the first time.”

 

 

 

 

Practical Horseman Magazine
“Always monitor the weather carefully when your horse is blanketed, and undress him as soon as temperatures rise to a potentially uncomfortable level. Also be sure to cool him out thoroughly before putting on his blanket after a workout. “

 

 

 

Practical Horseman Magazine
“If you’re like me,” says Liv, “I can’t remember what I had for breakfast! So, stash a copy of your checklist somewhere handy in your barn or keep a digital copy on your phone.

Proequinegrooms.com Samples

 


How-To Example
“Because the coronary band is filled with blood vessels and serves such a critical function, even the smallest injury can influence your horse’s soundness. Some coronary band injuries cause permanent disfigurements and abnormalities to the hoof, and may even cause permanent lameness. “

 

 

 


My most sarcastic article to date.
“Watch your language. Not just in a post about a product, but every single solitary post you do. Be a foul-mouthed fool privately. No company wants a post about their product that includes a cuss word. It’s tacky and speaks volumes about your lack of thesaurus skills.”

 

 

 


Sensitive and Emotional Discussion
“I want to share some things that I learned and have since considered so that the process may be easier for you. I encourage you to have a few things decided long before this is ever a choice to make. But do remember that the decision to euthanize can often result from a freak accident or sudden illness, and will require some tough decisions to be made quickly. “

 

 

 


In Depth Medical/Veterinary Article
“In other cases, there’s a displacement of part of the digestive system. This could be due to the gas moving things around, or something has moved around and is causing gas to be trapped. A chicken and egg situation. Once again, surgery may be necessary here.”

 

 

 


Compare and Contrast
“Prostaglandins are involved with controlling swelling, regulating blood flow, making clots, and even inducing labor. They are not simply a hormone that causes pain and fever. There is even some evidence that prostaglandins create and help clear up the inflammation. Sort of like the houseguest that comes uninvited but also makes the bed and loads the dishwasher before they go home.”

 

 

 


Troubleshooting
“Your blades are getting hot, and not in a good way. Shockingly, this is probably due to a dirty horse, dirty blades, or both. Blades also get hot when they are dull. Hot blades also appear when they are not oiled enough! Hence, stopping every five minutes to wipe off the blades and add more oil.”